13 Instagram Tools Every Marketer Needs

Running a successful Instagram account takes a great deal of time and dedication. It can be a full-time job in many cases. Fortunately, there are a number of useful tools on the market that can truly streamline your Instagram tasks and make them more enjoyable.

In addition, some tools can even help you to increase your follower numbers and engagement. If you want to make your Instagram marketing a more enjoyable task, take a look at these 13 Instagram tools every marketer needs.

1. Iconosquare

Iconosquare is an online tool that can help you to monitor your brand and track your competitors. Its insights give you pertinent information that lets you see how you’re performing in comparison to others in your niche. One unique ability this service provides is a way to monitor your hashtag performance.

Another really handy feature is its scheduling ability. You can schedule your posts in advance so that you don’t have to think about it every day.

2. Have2HaveIt

Have2HaveIt is a resource that increases the ecommerce abilities of Instagram. This is great because it makes it even easier for your business to use Instagram to make money. It does this by allowing you to create a shoppable page that looks much like your Instagram account.

You can then link it to your Instagram profile as a way for users to check out your products directly from your Instagram feed. They just click on the links to be taken to your ecommerce website.

3. Buffer

Buffer is a well-known name in social media scheduling and account management. You can use it to schedule and monitor multiple social media accounts at once.

They’ve been around for a while and have made a name for themselves. This service doesn’t stop innovating, though. They now offer more Instagram capabilities within their app. You can add numerous team members and assign unique posting abilities to each.

4. Boost

Boost is a unique tool for ecommerce. It actually allows Instagram users to purchase your products directly from the comment section. It works by creating a unique hashtag for each of your company’s products. Boost then adds a three-digit code to the end of the tag.

Let users know in the caption of your post that they can type this unique hashtag code in the comments if they wish to buy the product. It’s as easy as that.

5. Magisto

If you create a lot of videos, you’ll want to check out Magisto. All you have to do is upload your content to the service.

Then the AI-driven system of Magisto does the rest for you. The site claims their video creation can be done as quickly as writing a blog post.

6. Sendible

Another great tool for scheduling your posts in advance is Sendible. From one central dashboard, you can schedule and monitor social media accounts across various platforms.

This is an ideal option for anyone who works with a team or manages several social media accounts.

7. Tagboard

Tagboard is perfect for you if you need to filter posts in order to monitor activity in a certain niche or related keyword.

You can also search by hashtag to see an all-in-one type grid of posts using that hashtag across various social media platforms. Tagboard lets you block users and websites you don’t want to show up in your results.

8. Boomerang

Boomerang is an app that’s actually by Instagram. It lets you take up to 10 snapshots and compile them into a mini-video. What you get actually looks a lot like a GIF. This is a fun app that lets your creativity shine.

9. Social Rank

Social Rank allows you to segment your Instagram followers. There are a number of ways you can sort your audience. These include by the number of followers, specific demographics, keywords, geographic location, hashtag and even by the device they use.

You can even get a snapshot of which users are most and least engaged. You can then create a list-like report based on the parameters you choose.

10. Tailwind

Tailwind is a popular social media marketing tool that can save you a ton of time. You can use it to post automatically to Instagram. It also can recommend relevant hashtags within your niche. You can even analyze how individual posts are performing. In addition, it’s available for both iPhone and Android.

11. Crowdfire

Crowdfire is a helpful app that lets you see which of your followers isn’t following you in return. This information can be quite useful. You can choose to unfollow those who aren’t following you or it may make sense to attempt to engage with certain users in order to get their attention in hopes of attaining a follow.

Crowdfire also lets you copy the followers of other users in order to easily find new and relevant people to follow.

12. Soldsie

This tool gives you some pretty unique insights. Soldsie lets you generate reports on things like clicks from your bio link and conversion tracking.

It’s fantastic for ecommerce sellers because it can actually sync with your Instagram product posts to manage your inventory.

13. Later

Later is another scheduling app, but it’s unique in its use. It has an easy-to-use drag-and-drop feature that works with a calendar interface on your screen.

This is perfect for those folks who are more visual in nature. You’ll have a lovely and orderly calendar when you’re done that’s easy to navigate and to determine what’s coming up in your editorial calendar. This app will help keep you on your toes.

These 13 tools for Instagram will be lifesavers in your social media marketing arsenal. Take a closer look at them to see which might work best for your particular brand, style, and team.

You won’t need to use them all, but combing tools can be useful, depending upon your particular needs. Some may even work together within their interfaces. Don’t rely on scheduling, monitoring and researching your Instagram account by hand. Give these tools a try.

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