If you want your Instagram profile to help you increase sales and grow your business, you have to treat your Instagram followers as if they are all prospects and make them want to buy your products.
1. Offer Value
To grab prospect’s attention and increase your chances of converting them to a paying (and loyal) customer, you need to offer value in two key places in your Instagram profile – in your bio and on your feed. Tell the prospective qualified audience why they should follow your content and the benefit it will offer them.
Give them a lead magnet with the link in your bio. (You can change the link as needed to go along with any offer you’re currently running.) This way, they know immediately, what’s in it for them if they decide to follow you and will boost your conversions in turn.
The posts you share on Instagram should also be filled with value. You achieve this by focusing on your unique selling proposition, or the biggest thing that makes you different from the competition and post valuable content based on that.
Another way you can offer value is to create Instagram exclusive content – that is content you don’t share on your other social media channels. Use it to reveal new products, so your followers feel special.
Use it to create an offer, such as a discount code, that you don’t release anywhere else. Launch your product or event live on Instagram, and then post the replay later on your other networks, to encourage people who follow you on other channels to follow you on Instagram, too.
2. Make Your Account About Your Audience – Not You
If the account is about you and the sales you need or want to make, your audience will feel it. If you’re lucky enough to keep the followers in the first place, chances are most of them will ignore you. Otherwise, many of them will just unfollow your account.
This means taking time to focus on what your audience needs from you, and what you can do to meet those needs. Be different from most brands that focus on their products and services. Focus on your target market instead, and you’ll be giving them value while also standing apart from what the competition is doing.
3. Engage With Your Followers
Engaging with your followers is critical for your success on social media because it shows them you’re building a two-way relationship with them. You’re listening, and you care. There are several ways you can do this.
First, make sure you’re taking the time to reply to any comments people leave on your posts. It takes a few seconds to like a photo, but taking the time to leave a comment is important because everyone’s time is valuable. If you don’t respond, your audience knows you’re not paying attention, and doesn’t have much motivation to continue reaching out to you with comments.
Take the time to ask questions. Have a conversation around your big idea. This builds trust and lets your followers know you’re looking to build relationships – not just make sales. When you ask questions, they’ll be much more likely to engage – especially if you’ve set a precedent by replying to the comments they make.
4. Make it Easy for Them to Buy Your Products
Most of the time, if people have to go through multiple steps to be able to buy your products, they’re just not going to do it. That’s why you should take advantage of the fact that you can now tag your products in Instagram photos, and people can click to buy from you without ever having to leave the Instagram platform. Super easy for them means more likely sales for you.
Your account must first be approved for shopping on Instagram, which means you must sell physical, tangible products. (If you sell services, you can change out the link in your bio as often as you need to, changing your landing pages based on the current specials and deals you’re running and direct people to the link in your bio in your caption.)
You must connect your Instagram business profile to a Facebook catalog. You can either connect to an existing Facebook catalog or use a catalog on Business Manager account that owns the Facebook Page linked to your Instagram business account.
From there, you’ll either need to create a new catalog with products or connect to the existing catalog you want to use for shopping on Instagram.
From there, you’ll be able to tag any products in the catalog in the photos they appear in, so people can click and buy. You can tag up to five products per single image post, or 20 products in a multi-image post – and use one product sticker per story. You can use the sticker with highlights, videos, and swipe up.
Ultimately, all it takes to be successful and build an engaged audience of followers who are willing to become customers is to be authentic and meet their needs. The second you make your social activity about your company and not about your audience, that’s the second you fail.
When you act from a place of concern for your audience and a desire to help them meet their needs, that’s when you will be able to earn trust and build the necessary relationships to earn revenue from Instagram.