Instagram is one of the most widely used social media platforms, and as such, is one of the best marketing channels for brands. Many large brands are using the platform everyday to connect with their customers and make sales.
The unique photo-sharing platform gives businesses the chance to create one-of-a-kind opportunities to engage with their customers and increase brand awareness and visibility.
While it’s likely you’re doing everything you can to strengthen your presence on Instagram, but here are a few tips to help you increase your conversions and boost sales from the social channel.
1. Connect with Influencers
Influencers are the people on Instagram who have an established audience – and the audience is similar to the one you’re going after.
Their followers look to them for, and trust their product and service recommendations. Spend time cultivating relationships with influencers in your niche that have high engagement rates – not necessarily large audience sizes.
2. Invest in Ads
Advertising on Instagram is one of the best ways to reach a new, yet targeted audience. The investment is worth it, but can make an especially large difference if your brand or business is still in its infancy.
You can plan your ads in such a manner that you reach customers who are most likely to be interested in your products. You can include a Shop Now button that takes users to a category or a product page.
3. Use Retargeting Campaigns
To make your Instagram ads even more effective, you can use retargeting to engage people who’ve already been to your website.
These people have already expressed interest in whatever your brand provides, so retargeting them helps keep your brand at the front of their mind. You can set the retargeting campaigns to advertise to people who’ve left your website without making a purchase.
4. Show Products in Action
High quality images can do a certain bit to show off your products, but they generally aren’t enough to drive sales. Use video posts, too, of course, but beyond that, showcase the experience of using your products.
Tell a story with the photos and videos, and make the most of your caption space. Describe the textures of the material if you sell clothes. Include recipes if you sell ingredients, and so on.
5. Make Your Instagram Shoppable
This makes it easier for people to buy the products they see in your images, which will of course boost conversions. There are several ways to do this – the easiest one creating a Facebook product catalog and linking Facebook to Instagram.
6. Vary the Link in Your Bio
As you run different campaigns on Instagram, you should change the link in your bio to the appropriate landing page. This, aside from Stories, is the only place you can put a link.
You can also use space in your bio to provide a call to action. Tell people where to go and what to do next, and you’ll likely see an increase in your conversion rate.
7. Go Live on Instagram
Rather than just showing your products in photos, you can use the Instagram Live video feature to show your products in action. Sephora, for example, uses the platform to do product demonstrations so their fans can see exactly what they’re getting before they buy it, which makes it easier for them to shop when they’re ready.
This is meant as an expansion of tip number 4 – because you don’t want all of your live videos and other content to be about your products. You should also use the platform to show your company culture.
8. Share User-Generated Content
User-generated content comes from reposting people who use your products and services taking photos or video and sharing it across social media. It’s another form of word-of-mouth advertising that can help grow your business. Your existing customers are creating content that shows your product, which you then share with your audience.
Some people may not share images of your product without you encouraging them to do so. One of the best ways to do this is to offer an incentive for their content, such as a chance to win a prize if they post photos that feature your product or hashtag.
Whenever you share any kind of user-generated content, make sure you give appropriate credit to the person who created the original photos, as they will appreciate the shout out.
This fosters a deeper connection with the people who are already your customers, while serving as social proof for the people who may still have doubts.
9. Use Hashtags
Instagram hashtags are a great tool for discovery. They help you expand your audience, but they can also be used to boost conversions. Do some hashtag research to find popular hashtags that are relevant to your niche and create a branded hashtag for each of your promotions.
You can use up to 30 hashtags per post, but you shouldn’t try too hard to max them out with every post.
10. Host Giveaways
Running a contest is a great way to build buzz about your brand, and get your products in the hands of people who will use them and talk about it. But before you decide to post about a give away, do some planning. This way, you’ll be able to track the buzz you generate, and determine how well your efforts pay off.
Using all of these tips as part of your Instagram strategy will most definitely increase your conversion rates. If you don’t notice a boost over time, take a look at your analytics to see if there are adjustments you can make to the time and frequency of your posts.
If it still doesn’t work the way you want, study your competition a bit more and work on boosting your overall engagement rates.