8 Tips for Writing the Perfect Instagram Bio

Building a presence on Instagram takes a lot of time and dedication. It also requires a great deal of strategy. Everything from the types of photos you create to the time of day you post them makes a difference.

There are ways to get a jumpstart on developing a successful account, but knowing and implementing proven strategies will help you reach your online marketing goals.

1. Visually Identify Yourself

Consistent branding is important across social media. Branding is the way in which your followers identify you. It’s comprised of a number of components that portray your message and who you are.

Visual branding is achieved through numerous design strategies, from your logo to the stylistic theme of your photos. Try to incorporate visual elements into your bio so that it is instantly recognizable. One of the best ways to accomplish this is to use your company logo as your profile picture.

A logo is a visual representation of your brand and can be used in many ways to create consistency throughout your marketing.

2. Use a Strategic Link

Instagram only allows you to post one link in your bio, so it’s imperative that you use it wisely. Consider your marketing goals and the best ways to implement them.

It may make sense to link to the homepage of your website so that your Instagram followers can get a get a general sense of what you have to offer. However, that’s not the only option, nor is it the one that may be right for your needs. Perhaps you want to link to a particular landing page that gives more in-depth information about one aspect of your company or that shares a current promotion.

Another option is to link to a specific product page or giveaway URL. The beautiful thing about your bio link is that it can change as needed. A popular strategy is to direct followers through your post to follow a specific link in your bio.

3. Add a Call to Action

Speaking of giving your followers direction, you should do so throughout your content, as well as in your bio. A simple call to action (CTA) will let your audience know what action you’d like them to take. It can also encourage engagement. People generally take well to such gentle suggestions.

It doesn’t have to be salesy or over-the-top. Simply add a statement suggesting folks visit a particular page and link it in your bio. You’ll probably see a favorable response.

4. Each Word Counts

Another aspect of branding involves the tone you use in your copy. The words you use matter, especially in a limited space such as your Instagram bio. Therefore, be sure to think carefully about how you want to portray your business.

Use a tone that reflects your brand, such as trendy, upbeat, serious, educational or fun. Take time to reflect on your choices to be sure you’ve written a bio description that fits your brand and tells visitors what they need to know.

5. Include the Most Important Information

Your bio truly is the place where people are likely to go first in order to learn about your business. These days, they often head to Instagram before even Googling a company. Therefore, you absolutely must include the most important information in this space.

There’s no room or time for fluff. Visitors will scan this area and get the information they need in an instant. Ask yourself what your most important message is. What’s your purpose, and where do you excel? How can you alleviate your customer’s pain point? What makes you stand out?

6. Make Your Bio Searchable

Keywords are important even in your Instagram bio. SEO, or search engine optimization,  helps search engine visitors to find you. You never know who may come across your profile when searching for what it is you do best.

Including SEO-friendly terms that precisely describe your product or service will get you in front of more eyes, increasing your chances of gaining loyal followers and making sales.

7. Don’t Forget the Hashtags

Hashtags are essential to Instagram use. They help users find you, and now you can incorporate them into your bio. That’s great news because it sets a precedent the minute a user stumbles upon your account.

You can use popular hashtags that are most relevant to your business to help folks find you, but it’s also a good idea to create a custom hashtag just for your business as a means of visible branding.

Placing this custom tag in your bio allows new followers to associate this visual with your brand.

8. Use Whitespace to Your Advantage

As with any copy such as advertising and blog posts, formatting is important in your Instagram bio. People have gotten quite used to scanning online content. They’re busy and in a hurry. That’s why you want to make it as easy as possible for them to discover your message when viewing your bio.

They should be able to take a quick glimpse at your copy and come away with a general idea of what you’re all about. This isn’t possible if you try to squeeze your total allotted word count into one long paragraph. Instead, make it gentle on the eyes by breaking things up.

You can whitespace simply by adding extra actual spaces between lines. Asterisks or emojis are also fun ways to give your words a little breathing room, as long as these fit with your brand style. Bulleted lists are always good, as well.

Hopefully, these tips will have you feeling confident and ready to write your own stellar Instagram bio. Taking some extra time, planning and strategy in this area will pay off big in the long run.

The 12 Funniest Brands on Instagram You Should Be Following

Social media can be a fickle place. It’s tough to know what’s going to be a hit with your audience or what will attract new followers. One thing that seems to be quite popular and shared frequently is humor.

If you can use it strategically and tastefully, there’s a good chance these types of posts can really take you far. People love to share funny stuff, and humorous posts are often quick to go viral and helps brands boost their conversions.

To get some pointers, check out these 12 funny brands on Instagram.

1. The Honest Company

The Honest Company is a baby product brand that prides itself on, well, its honesty. Their products are good for the environment and ethically manufactured. Their approach to humor is simple.

Among adorable images of babies and their own products, The Honest Company Instagram feed is sprinkled with inspirational, funny and relatable sayings about parenthood and family. They even throw some inspirational quotes in for good measure. People identify with these sayings and respond favorably to the brand.

2. Taco Bell

Taco Bell takes a novel approach to their Instagram use, and it’s proven to work quite well. Their images are colorful and eye-catching, but may not strike you as humorous at first. It’s when you take a closer look and read the captions that you’re in for a belly laugh.

These one-liners are pithy and succinct, yet usually strike with humor that’s relevant to their audience. They go all out with creativity, even soliciting the participation of their followers at times. We can all learn a lot by examining Taco Bell’s clever use of captions.

3. Old Spice

Old Spice has sprinted its way to Instagram stardom and social media popularity in general with its hysterical new image. They’ve rebranded themselves in recent years with wildly beloved television commercials featuring Terry Crews and Isaiah Mustafa.

The brand has springboarded that popularity into their social media campaigns and is quite well-followed on Instagram. Their corny, yet quirky, edge is one that users have come to recognize and to  seek in droves.

Old Spice uses video, along with several of Instagram’s newest features, to prove they’re not afraid of innovation. Don’t be afraid to show your true, weird personality if it fits your brand image and audience.

4. Denny’s

Denny’s is the iconic family restaurant chain that’s been around for since the 1950’s. If their use of social media is any indication, they’re proving to be able to remain current through the decades. Check out their Instagram profile, and you’ll see innovative use of the platform’s reliance on sharp visuals. They use photoshop to create unusual imagery that makes you do a double-take.

The humor is usually an interplay between the clever graphic and witty caption to provide an experience their followers seem to love. Denny’s shows you can push the envelope just enough to remain relevant and tasteful, yet humorous to a wide audience.

5. Arby’s

Arby’s, the roast beef joint we all know and love, has had a social media turnaround of sorts. They’re showing how a brand can truly find and cater to its niche.

Check out their Instagram feed, and you’ll see image after image of unique art crafted out of paper to represent pop culture figures. Arby’s uses these creations to speak to a very specific audience in ways only they might understand, it’s proving to be incredibly well-received. They’re going for the “geek” crowd, those who are into anime, science fiction, video games and more.

And it’s working! These crowds eat it up, no pun intended, and they seem to love the inside jokes the brand is able to deliver. This just goes to show the ways in which brands must be ready to evolve to meet the needs of their audience.

6. Totino’s

You can see Totino’s humor before even viewing their content. Just check out their bio, where they list their name as “Pete Zaroll.” Get it? Pizza roll! That’s funny.

Totino’s claim to social media fame is actually their meme game. They pay attention to what’s trending with regard to the latest meme and then incorporate their own version of the trends. The results are hilarious and loved by many.

7. Dollar Shave Club

Dollar Shave Club is the afford, quality razor club that everyone seems to be raving about lately. Not only do they offer a popular service, their social media presence is pretty likable, too. They stick to their brand and have developed a voice that’s easily identifiable. Much of their humor is corny or revolves around puns.

They stick with a comic theme related to grooming, with an acceptable smidge of bathroom humor thrown in for good measure. Sometimes you should just go with what you know, rather than trying to be hip and trendy.

8. JetBlue

JetBlue has developed a consistent Instagram following with their tried and true clever approach to humor. Their signature move is to use simple graphics and infographics infused with subtle humor to hook their audience, while delivering consistent and useful sales information.

It’s quite genius, really. You might also enjoy the beautiful travel photography they feature.

9. MTV

MTV is a classic when it comes to pioneering visual spaces. It should come as no surprise that they’d be great on social media. Their visual branding is young and vibrant, with funny memes thrown in for good measure.

The brand definitely gears its humor toward a specific, modern audience. They speak to their core demographic, which is a golden rule of digital marketing.

10. Pabst Blue Ribbon

Pabst Blue Ribbon is a beer brand that’s long been loved for its affordability. The brand knows its strength and embraces it. You can definitely see this in their approach to humor, and it’s fabulous.

Pabst embraces their followers, which these days seem to be hipsters who love cheap beer. They cater to this group with the images they choose of concerts, nightlife and young people, along with some goofy gags showcasing cans of their beer.

11. Skittles

Skittles definitely shows their personality with their Instagram presence. The candy brand’s approach to humor is zany and silly, totally appropriate for its youthful demographic.

Most of their content features actual photos of their candy being used in some dramatic or unique way. So it’s not all about the middle school humor. There is some real thought and ingenuity throw in, as well.

12. Oreo

Oreo has gained a reputation of being on top of current events and addressing them head on. Sometimes they do this with a serious or inspirational perspective, when the occasion calls for such.

But there are other circumstances where you can count on the cookie giant to come through with something hilarious. In addition to current events, Oreo is up on their pop culture. Look for graphics featuring the most relevant trends, with their iconic cookies displayed in prominent, unexpected ways.

There you have it. These are a dozen brands that each have a unique approach to humor that their Instagram fans flock to. See which of their lessons you can incorporate into your brand’s identity.

8 Tips for Writing Better Instagram Captions

Instagram is a social media platform that’s driven by images. You know how important it is to craft professional and interesting photos. What some online marketers neglect to give as much attention to is their words. What you say matters just as much as the visuals you produce.

The captions that go along with your images matter a great deal. They tell who you are and convey your brand’s voice. Getting into a groove of crafting captions that resonate with your followers can be a bit of a process. It will likely take some trial and error, but these eight tips for writing better Instagram captions should get you started on the right foot.

1. Use Your Brand’s Voice

First and foremost, be sure to write your captions in the tone you wish your brand to convey. You want everything you say to reflect who you are, so think about your tone when writing each and every caption. Use wording that sets a mood and shows the personality you want to be known for.

2. Put the Important Information First

Depending on the device being used, captions usually are cut off after only a few lines. Users can view more, they just have to click through.

That’s why you should add the most important stuff first to be sure your message is seen. Writing longer captions is fine and is often necessary. Just keep in mind that the point of your post should be clear at the beginning.

3. Cross Promote

Cross promotion is when you share your social media profiles across platforms. It’s okay to mention your Twitter or Facebook accounts on Instagram.

You can invite users to follow you in those places, as well. This is an easy and efficient way to increase your social media engagement across your various social media properties.

4. Add Some Hashtags

Strategic hashtag use is important to driving audience engagement, so be sure you’re adding them to your captions. Incorporating hashtags that are relevant and specific to your brand and your post helps people with interest in your niche find you. You can do some easy hashtag research simply by looking for your subject matter in the search box or by checking out what your competition is using.

Try to seek out hashtags that specifically hone in on your niche, rather than more broad topical ones. This will allow users with interests that align with yours to find you. When you go too general, you’re more likely to get lost in an overcrowded sea of hashtags. You can even come up with your own branded hashtags. People can use them as a way to get your attention, participate in a contest or share your products with others.

5. Mix Up the Length

Sometimes people use captions as an afterthought, which is a mistake. This small area is a marketing goldmine. It allows you to impart the information you think is most relevant in a way that will resonate with your target demographic.

People may also underestimate the power of captions. You can truly tell a story that resonates with people within the caption. This is a very effective strategy when you have a post that lends itself well to emotion or when your goal is to truly show who you are. Longer story captions should be used sparingly, though. Mix it up with shorter captions that are to the point, as well. Sometimes a longer explanation isn’t necessary, and your photos can stand alone.

6. Give a Shout Out

Your Instagram captions are the perfect place to add tags. Tagging other users is a great way to engage followers or those you would like to follow you. You can give a shout out to anyone you’d like to recognize or show your appreciation for. You can even ask users to tag a friend on occasion. These types of posts are fun, and they introduce new people to your brand.

Don’t go overboard, though, as this could be seen as a blatant way to gain attention. Be genuine and sincere in your shout outs. Only tag users whose content you truly love or whose content is relevant to yours.

7. Be Strategic

You should always plan your caption. A hastily written caption typed out at the last minute wastes valuable social media real estate. Remember, your caption is an extension of your marketing goals.

Take time to write them with strategy in mind. If you want to increase engagement, ask users to tag a friend or give a shout out, as was mentioned above. When you want to drive sales conversions, focus on the benefits of your products. Emphasizing your specific knowledge is a way to portray you as a knowledge influencer. Be sure your messaging matches your intent.

8. Give a Call to Action

Finally, don’t forget to tell your followers what you’d like from them. When done in a non-pushy way, this approach can be quite effective. A quick call to action is a great way to accomplish your marketing objectives.

A simple one sentence CTA is all you need. You can ask people to follow you, sign up for your newsletter, enter your contest or visit your latest sale. Just be intentional and not too salesy, and you may be surprised just how effective this tactic can be.

Writing Instagram captions doesn’t have to be tricky or intimidating. Use these tips to create a strategy that works for your brand, and you’ll soon see increased engagement and more followers come your way.

Instagram vs Snapchat: Which Is Better for Business?

Many companies make the mistake of trying to be everywhere at once, when they would get a far better return on investment just by sticking to one or two platforms they know their audience is a part of and doing those well.

Instagram is a free online photo-sharing App and social network platform. it was founded in 2010 and acquired by Facebook in 2012. Users can edit and upload photos and short videos through a mobile app. They can add a caption to each of their posts and use hashtags along with location-based geotags index supposed and make them searchable by other users within the app.

Snapchat, on the other hand, is a mobile app that allows users to send and receive self-destructing photos and videos. Photos and videos taken within the app are called snaps. The nurse can draw or insert text on their snap and determine how many seconds the recipient can review it before the files and Spears. Messages can only be used once and during viewing. The recipient must maintain contact with the device’s touch screen or the snap disappears. It was developed in 2011.

In response to Snapchat popularity, both Facebook and Instagram added a similar feature call Stories which disappear from the platform within 24 hours.

So, which one is better for business? Let’s take a look at six key areas so you can decide which platform would work better for you.

1. Users and Demographics

Instagram has more than 500 million daily users, with more than one billion monthly active users, and Snapchat on the other hand only has 310.7 million monthly active users and 190 million daily active users.

  • 52% of Instagram users are females, and 42% are male.
  • 110 million Instagram users are from the United States. 43% of American women and 31% of American men use the platform.
  •  37% of adults use Instagram in the United States and the USA has the most number of Instagram users.
  •  32% of all internet users are on Instagram.
  •  31% of Internet users between the ages of 18 and 24 use Instagram and 32% of Internet users between the ages of 25 and 34 use Instagram.
  •  72% of teenagers use Instagram. 35% of us teenagers say Instagram is the preferred social media platform.
  • An estimated 71% of us businesses are on Instagram as of 2018.
  • 200 million+ Instagrammers visit at least one business profile every day.
  • 130 million Instagram accounts tap on a shopping post to learn more about products every month.

In contrast:

  • 24% of U.S. social media users use Snapchat.
  • 73% of 18 to 24-year-olds in the U.S. use Snapchat
  • 75% of Snapchat users are younger than 34-years-old
  • 90% of Snapchat users are between the ages of 13 and 24-years-old
  • 69% of U.S. teenagers say they use Snapchat
  • 24% of U.S. adults use Snapchat.
  • 61% of Snapchat users are female while 38% are male.
  • People under the age of 25 use Snapchat for an average of 40 minutes a day.

According to a Facebook survey the most popular topics on Instagram among young adults are food, fashion and Beauty, Hobbies, music, and TV and films. Instagram users tend to follow celebrities, get do-it-yourself inspiration and look at Travel photos.

Research shows that 71% of Snapchat users use it only or mostly for peer-to-peer messaging. 60% of the interactions on Snapchat are made between close friends. 46% of Snapchat users in the United States don’t use Instagram.

2. Content Types

Instagram posts are usually polished and high-resolution photos while Snaps are generally unedited and raw.

Stories are available on both platforms. They can either be images or videos. Besides Stories, images and videos are the other types of content available on both platforms. But, they are displayed differently between the two.

Images and videos are published as posts on Instagram and snaps on Snapchat. Unless your Instagram account is private, posts are public. Snaps are mostly private between two accounts.

Instagram posts can be square, vertical, or horizontal. Snaps are usually a vertical because they are displayed in full screen.

Instagram posts remain on your profile in your feed but snaps disappear after 24 hours.

When it comes to Instagram Stories, people are beginning to post more unedited content there than they would in their feeds.

3. Engagement Rates

Comparing engagement levels between the two platforms is a bit tricky because the forms of engagement across the two are different. On Instagram, people like, comment, and watch a video. On Snapchat people view a snap and reply privately.

It’s impossible to compare engagement levels as a whole but it is worth looking at the engagement level of Stories because Stories are on both platforms and similar and how they behave.

A report from TechCrunch indicates the businesses are seeing higher engagement rates with Instagram Stories than Snapchat Stories.

Analyzing 21,500 Snapchat Stories found that the average unique viewers per Snapchat Stories fell about 40% in 2016 after Instagram launched their Stories. The Amplify Influencer Community saw 28% higher view rates for Instagram Stories than Snapchat Stories.

4. Discoverability

It will be easier for people to discover your brand on Instagram. It’s important to look at three areas in regards to discoverability: your profile, engagement, and user-generated content.

 On Instagram, you have a public profile that shows your follower count and all of your posts. Instagram suggests profiles to follow and curates relevant content in the Discover tab which helps people find you.

 With Snapchat, your profile can only be viewed by friends and people who have added you. There’s not a lot of information on your Snapchat profile because the snaps at Stories you post disappear after 24 hours.

With Instagram, likes and comments on your post can be seen by everyone. Direct messages can only be seen by you.

On Snapchat, there’s not a lot of room for engagement because only you can see who has replied to your snaps or Stories.

When it comes to user-generated content, on Instagram, people, including yourself can find any post that mentions you. People can discover your profile through hashtags and  @mentions. Because of this, user-generated content is a common marketing strategy on Instagram because it can help you grow your account and increase your reach.

 Comparatively, on Snapchat, snaps or Stories and it’s in your brand can only be seen by the friends of the person who posted them.

Your brand is more discoverable on Instagram than on Snapchat. This is wonderful if you want to raise brand Awareness on social media and use social proof to build your brand. That said, there are many brands who prefer the privacy of Snapchat because it allows them to build more meaningful one-to-one relationships with their followers.

5. Ads

When it comes to ads, both platforms offer powerful targeting options along with several ad formats. Instagram launched its advertising platform in late 2015 and since then has seen the number of businesses that advertise on the platform growth over a million. Because Instagram is part of Facebook, these businesses have been easily able to create Instagram ads through the Facebook ad manager.

 In the beginning, Snapchat advertising used to be fairly inaccessible for most businesses. Other than using SnapChat geofilters, businesses that wanted to advertise on Snapchat had to purchase ads from Snapchat ad partners which were often cost-prohibitive. Earlier this year, Snapchat launched its self-serve Snapchat ad manager to make it easy for businesses to run ads on Snapchat themselves.

Using either of the ad manager as you can easily create a target audience for your ads based on factors such as behaviors, interests and demographics. You can also reach people using your own data such as people who have interacted with your business and the platform’s data such as users who look like your customers.

Both platforms offer a variety of ad formats. with Instagram, you can run ads in feeds, ads in Stories, or boost your existing posts. With Snapchat, you can run snap ads, use geofilters or lenses.

6. Analytics

The ability to measure and analyze your social media performance allows you to improve your social media marketing efforts. Instagram natively provides business profiles with Instagram Insights which is an in-app analytics platform for posts, Stories, ads, and followers.

 Snapchat, on the other hand, does not provide any analytics data except for ads and many marketers have been left to track their Snapchat marketing activity manually.

There are a number of third-party tools and free Instagram analytics options available such as Union Metrics, Keyhole, and Websta.

When you go looking for Snapchat analytics tools, there are fewer to choose from and they aren’t free. Snaplytics, one of the most popular Snapchat analytics tools costs $19 per month per Snapchat account for very basic metrics such as completion rate, screenshots, and views.

Just by looking at this comparison, it’s clear that Instagram seems to be the better choice. However, it’s important to consider which platform your target audience prefers. If you are targeting students, young adults and teenagers, it may be more effective to reach them on Snapchat rather than Instagram.

And because a huge percentage of Snapchat users aren’t on Instagram, being on Snapchat could be the only way to reach them.

A Step-by-Step Guide to Instagram Creator Studio

It’s finally here! the new Instagram Creator Studio is designed to help you manage all of your Instagram posts, get insights from your desktop, monetize your content and more. 

Before now, Creator Studio was only available for Facebook pages.

Using the new Instagram Creator Studio, content creators get access to a variety of new features and tools, including the ability to schedule their IGTV videos.

Here’s what you need to know about how to use the Instagram Creator Studio.

What is the Instagram Creator Studio?

In late 2017, Facebook launched its Facebook Creator app and Facebook for Creators website to help influencers and content creators manage their presence on Facebook. In August 2018, Facebook announced the launch of the Creator Studio which gave creators the ability to manage and publish content for Facebook.

In December 2018, Facebook said they were testing a new Instagram Creator feature that would allow users to access flexible profile controls, simplified messaging and additional growth tools.

Facebook has now incorporated Instagram into Creator Studio so that creators can post, manage, measure and monetize content across their Facebook Pages and Instagram accounts.

Facebook has recently discontinued the creator app, but the Creator studio is still available on desktop.

“Creator” refers to anyone who creates and publishes original content to Facebook or Instagram. A Facebook press release says one of their biggest goals is to help their creators earn money from the content they create through the support of fans, brand collaborations, and ad revenue.

Though the tool is fairly limited in terms of analytics, team collaboration, and visual planning, it is still useful For those who have already optimized their overall Instagram strategy.

1. Connect Your Instagram Account to Creator Studio

Before you can manage posts, see your Instagram analytics, or publish Instagram content from your desktop, you must link your Instagram account to the Creator Studio.

Before you get started, make sure you have an Instagram account and Facebook Page that your Instagram is connected to. if you haven’t already done so, switch your Instagram account to a business profile or Creator account.

Open Creator Studio on your desktop. Click the Instagram icon at the top of the page. The next steps depend on the relationship between your Instagram accounts and Facebook Pages.

  • If you manage a Facebook page that’s already connected to the Instagram account you want to use in Creator Studio, click to connect to that page.
  • If you’re not already managing a Facebook page that’s connected to an Instagram account, click connect to Instagram. Then follow the on-screen instructions to log into the Instagram account you want to connect.
  • if you manage a Facebook page this connected to an Instagram account, but want to use a different Instagram account you do not see listed, click “Connect another Instagram Account” and follow the on-screen instructions.
  • If you have multiple Instagram accounts that are already connected to your Facebook pages and you want to manage them in Creator Studio, click “Continue with Connected Accounts.”

Once someone has connected to an Instagram account and Creator Studio, anyone else with a roll on the Facebook page connected to that account will automatically have access to it in Creator Studios Instagram section so this is good for Instagram accounts that are shared by multiple people for an organization.

 after you complete the steps to connect your Instagram to Creator Studio, you’ll automatically get access to the new Instagram tools in the platform.

2. Manage Your Instagram Content Using the Instagram Content Library

The Content Library tab in Creator Studio provides you with an overview of all your Instagram videos, photos, stories, carousel, and IGTV posts.

 Use the search bar to find content quickly or use the filters to organize the content by your post status or date.

You also have the option to click any of the items on your list to get a more detailed view of the content and its performance.

This includes inside and how many people have seen the post and how they’ve interacted with it. You’ll also be able to see what actions people have taken when engaging with the post.

Generally speaking, you’ll see the same individual post analytics that you would see within the native Instagram app. However, Creator studio is lacking when it comes to evaluating your content as a whole.

The information you see when clicking on an item in your Content Library will vary depending on the type of post you click on. You’ll see different information about a story you posted compared to the information you see about a video you posted.

3. Post Content

One of the greatest things about Instagram’s Creative Studio is that it adds publishing tools for both Instagram feed posts and IGTV. Creators now have a unified place to manage their presence across both Instagram and Facebook.

To use it to manage your own content, all you have to do is click “Create Post” in the top left of the page. You should see options for both the Instagram Feed and IGTV.

The publishing flow very slightly between Instagram posts and IGTV videos. Let’s start with Instagram posts.

Instagram Feed

 Select “Instagram Feed.” A window opens on the right of the screen where you can upload your image, or images if you’re making a carousel post. You also be able to write your caption and add a location. If desired, you can crop your images to different dimensions.

 Once you’re happy with the post, click the down arrow located beside of the publish button and select “Schedule.”

 From here, you’ll see a calendar and time settings box. All you have to do is add the day and time you’d like your post to go live on.  when you’re happy with that setting, press the schedule button. The Creator Studio will publish your photos to your feed at the selected time.

IGTV Videos

At this time, IGT videos are not included in the Instagram API so no third party platforms are currently available to schedule or publish IGTV videos,  Making Creator Studio the best option right now.

From the Instagram dashboard, press the “Create” button in the top left-hand corner of your screen and select “IGTV.”

A new window appears on the right side of your screen where you’ll be able to upload a video, add titles and captions. You also set the time you want your video to go live.

You can either upload a video from your computer or choose the video that already exists on your Instagram profile. If you’re uploading from your computer, you will need to choose an MP4 file.

You cannot upload a .MOV file, which is a problem if you save your Instagram Stories to your camera roll. You’ll need to upload them from your phone to your computer and convert them to MP4 if you want to use them with Creator Studio.

After it has been uploaded you can add all of the video details. You can also choose your IGTV cover image.

Take time to set your publishing settings. Decide if you want to share a one minute preview to your Instagram feed. This is a great chance to get more people looking at your videos, boost engagement and drive even more traffic to your channel so it’s worth it in most cases.

 Select the “Share preview to feed Button” if you’re ready to share a preview on your feed. You also have the option to schedule your igtIGTV video to your Facebook Page too. Just select the “Your Page” button to do it.

Once you’re ready to schedule your “IGTV” video, click the down arrow beside the publish button and select “Schedule.” From here you’ll see a calendar and time settings box so you can add the time and the day you’d like your post to go live on. You can schedule your videos up to six months in advance.

Once you’re happy with the date and time, press the schedule button and you are good to go. Your video will publish to your feed when the time comes.

If you want to take a look at your scheduled posts and IGTV videos in the Content Library, click the “Scheduled” heading in “Post Status.”

4. Track Your Instagram Insights

The last thing you can do within Creator Studio is look at your Insights to help you understand your audience and how people are interacting with your content. Creator Studio only collects insights from the past 7 days and only at the account level. Other Instagram analytics platforms provide you with up to 3 months worth of data.

You can see the activity at the post level and get audience insights with information about your followers such as their age range, location, and gender.

Instagram’s Creator studio is a wonderful tool for creators to manage their presence and engage their fans.